It’s important to understand that what Marvel Studios is doing right now is unprecedented. They just released Doctor Strange, their fourteenth film in a connected series with concrete plans for eight more, a bunker full of characters at their disposal, and money coming in. Movie franchises aren’t new — the first James Bond came out in 1963 — but this is something else: A strictly interconnected universe, with complex character arcs over multiple films, and unparalleled visual set pieces. And because this is unprecedented, Marvel Studios has yet to realize that the frequency and quality of their films have spoiled the audience. It’s how a film like Doctor Strange, one that introduces a character efficiently, hits all the necessary beats with plenty of humorous interjections, and pairs the story to astonishing, unprecedented visual sequences, can only be pretty good.